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FOAMEX LAUNCHES THREE NEW PRODUCTS AT ISPA 2004
Specialty Foams Leader Introduces Reflex Bounce™, Reflex Memory™
and PillowFlex®
INDIANAPOLIS –
Foamex International Inc. (NASDAQ: FMXI), the leader in specialty foams,
will launch three new products at ISPA 2004 - Reflex Bounce, Reflex Memory and PillowFlex.
These advanced cushioning materials are specially designed to meet customer demand for
bedding products that are more comfortable, durable and attractive to consumers.
Reflex Bounce, Reflex Memory and PillowFlex, were developed
using the company's patented Variable Pressure Foaming (VPFSM) technology. VPF enables Foamex
to produce ultra-soft, super-supportive foams that make bedding products more luxurious,
consistent, and longer-lasting than standard foams, fiberfills and other specialty foam
products.
Foamex's Director of Marketing and Strategy, Vishal Malhotra
says, "Today's sophisticated, health-conscious consumers are demanding greater comfort than
ever before. These new comfort foams were designed to provide manufacturers and retailers an
edge in a highly competitive marketplace, allowing them to differentiate their products and
better meet customer needs."
Reflex Bounce
An extension of Foamex's flagship furniture brand Reflex®,
Reflex Bounce is a highly supportive, resilient foam designed to mimic the "bounce" of a
conventional spring mattress. It eliminates the need for innersprings and provides a
cost-effective solution to reduce pressure points and motion-transfer problems that can
plague restful and restorative sleep. Through a variety of surface modification processes,
Foamex can customize Bounce to achieve varying degrees of support for customers to provide
comfortable, rejuvenating rest. Using Reflex Bounce in their mattress designs gives the
mattress manufacturing facilities the potential to enhance their production units by up
to 25 percent.
Reflex Memory
Also a Reflex extension, Reflex Memory is a premium viscoelastic
foam that offers exceptional personal comfort. Providing a softer initial feel and responding
more fluidly to body temperature than other competitive visco-foams, it offers a highly
personalized sleep-surface that supports healthful rest. Targeted to customers who demand
high value at a reasonable cost, Reflex Memory retains its viscoelasticity longer than other
competitive visco-foams, delivering exceptional quality for the life of the mattress.
PillowFlex
PillowFlex is designed for the most demanding consumers who want opulent, luxurious sleep
surfaces. Used as the mattress topping, PillowFlex is softer than conventional foams,
imparting an exceptional invigorating feel and comfort. PillowFlex is highly durable in
resisting body impressions that can reduce comfort in a mattress over time. An added
benefit to manufacturers is that PillowFlex does not clog machinery in flanging, surging
and quilting operations, like most fibers, thereby reducing equipment damage, downtime
and maintenance costs.
Reflex Bounce, Reflex Memory and PillowFlex, as well as
Foamex's leading industry brands, Sensus™, Quiltflex™ and Resilitex™, all of which are
produced using VPF, will be on view at ISPA in Indianapolis, Indiana, from March 24 to
27 at booth #1514. For more information, please call (877) 319-9224 or visit the Foamex
Web site at
http://www.foamex.com
About
Foamex
Foamex International Inc., headquartered in Linwood, Pa.,
is the world's leading producer of flexible polyurethane foam for the bedding, furniture,
carpet cushion and automotive markets as well as technical foams for diverse applications
in the industrial, aerospace, defense, electronics and computer industries.
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Reflex and PillowFlex are registered trademarks; Reflex Bounce, Reflex Memory, Sensus,
Quiltflex and Resilitex are trademarks and VPF is a service mark of Foamex L.P.
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